Free Shipping and 10% off when you subscribe
My bag
Your Bag Is Empty
Continue shopping“Guided by deep scientific rigor, we meticulously select only the most efficacious and skin-loving minerals from around the world. The Mineral Superblend™ is a delicate fusion of the finest few minerals with plant extracts, vitamins, and peptides, acting as a superfood to protect, illuminate, renew and recharge skin.”
Dr. Meghan Dickman
Founding dermatologist
Founding dermatologist
A superfood for skin
Protect
Carefully selected non-nano zinc and titanium create a tightly-woven invisible mesh, providing more durable, superior and stable UVB/UVA PA++++ protection.
Illuminate
Mineral iron oxides and mica instantly brighten, smooth and even out all skin tones, blurring fine lines and reducing visibility of spots and blemishes.
Recharge
Antioxidant and anti-irritant properties in echinacea, ginger and vitamins B3, B5 and E soothe skin, reduce redness and shield skin from damage caused by pollution, blue light and infrared.
Renew
The unique combination of minerals, plants, vitamins and peptides protects and enhances skin health, not only preventing further damage but rejuvenating and nourishing to show improvements in skin health over time.
All minerals are not created equal
Mineral Superblend™
Mineral Superblend uses irregular shaped minerals to form a tightly packed mesh for more effective protection. The irregular surface refracts and diffuses light to create a sheer, nearly invisible finish on skin.
Ordinary Mineral Sunscreen
Ordinary mineral sunscreen use less tightly packed minerals with a smooth surface that can provide less protection and create a white cast effect.
“As someone who struggles with redness, sensitivity, and hyperpigmentation, I apply SPF every single day. Most of what I use are Korean or European sunscreens. However, I wore Minu once, and now I’m hooked. I've worn it every single day since. That's a big deal. I'm a beauty editor, and we're not known to stick to a single product unless it's really, really good.”
Kaitlyn McLintock
Setting a new world class standard of skin protection
Yes 100% mineral protection
Yes Meets all major global broad spectrum UV standards (US, Europe, Asia)
Yes Meets Credo Clean Standard™
Yes PA tested
Yes Dermatologist developed
Yes Water resistant
Yes Hypoallergenic
Yes All sustainable packaging
Yes Designed and manufactured in California
Visible results
Visible results
Reduced visibility of under-eye wrinkles 30 minutes after application
Visible results
Reduced visibility of uneven tone and redness 30 minutes after application
- Choosing a selection results in a full page refresh.